“You need to tell the client what he wants and if he’s not convinced – you need to tell him again [...]” – anonymous
Designing is often seen by designers as a one sided process where the designer simply tells the client how the end product should be because “they are the designer” whereas the client “doesn t really know what they want or why”. The assumption of an ‘ignorant client’ is simply not necessary, appropriate or an attitude that will lead to healthy productive relationships on either side.
The aim of this blog, news page, community magazine or whatever you would call it, is to involve and inform the client of the emergence of new ideas, design techniques, styles, equipment and technologies in an easy to understand summary so an informed decision can be made regarding the incorporation of these ideas and techniques into their media design strategy. When I use the words “media design strategy” – I am refering to a way of describing the plan of action a business, institution or artist may have for generating different types of media to promote ideas, sell products or store information.
To put it in more simple terms – this website is about informing clients interested in employing a designer about the options, ideas and technologies currently available to the media design and production industries.
Some of the subjects and technologies you can expect to be covered are listed below – these are just a taster and if you have any suggestions make sure you leave them in the comment area at the bottom of the page or email me at design@design-design.co.uk and don’t forget to subscribe to the Design-Design RSS Feed.
1. Is Social Media really any good for your business?
2. Turning the tables – designers and CSS
3. How RSS feeds can sell your business
4. Managing projects and pleasing clients
5. Accountants – love ‘em or hate ‘em
6. Travel and Inspiration
7. Making your online presence felt – multimedia, blogs, CMS
8. Print vs Web – a brief study into the advantages
9. Networking and social interaction for designers
10. Why use a framework for your site and why WordPress?
11. How to surprise and inspire your designer with your own ideas
12. When to talk to your client?
13. Partnerships between academia and industry
14. Working nine to five?
15. Why should you, the client, care about blogging?
16. When to use stock libraries for images, video and sound?
17. How Google Won The Net
18. Social media at work: Is Facebook good for business?
19. A clients guide to getting a great image to publish on their site
20. Is business stationery redundant?
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